Welcome to The Wild
Babywearing - your way
Yes, we have nursing bras
We love pattern (and ethically made products)
Self care is good parenting
Spring and Summer styles are here
Earth loves cloth diapering (we do, too)

Welcome to The Wild

We empower parents to embrace their authentic and wild selves by providing products and education to support their unique journey through parenthood.   We strive to work with vendors and artists who are creating beautiful products in an environmentally and ethically responsible way and host a large offering of classes and workshops from prenatal to postpartum and for kids of all ages!

Introducing Pug to The Wild...

Puj (Pronounced, “Pudge”) was founded by Ben and Katie Richardson, a husband and wife design team with four kids of their own, with the singular goal of simplifying parenthood through great product design.

See what's new on the 'gram

Your kiddos will learn all about modern art through 32 full-color illustrations and informative, easy-to-read text!

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